Case Notes
Proof of work: three cases in numbers
The numbers below are real account data. Business names are withheld for client confidentiality and will be added as permissions come in.
Diving center in Kaş, Türkiye
₺304 ₺131
Cost per lead, in 4 weeks, a 57% drop
Diving center: cost per lead dropped from ₺304 to ₺131 in 4 weeks
Fake conversion tracking was rebuilt from scratch, budget leaking to wrong cities was cut, and the campaign structure was redesigned. The result: cost per lead cut by more than half, and 3x more daily leads.
Read the case →Psychiatry clinic in İzmir, Türkiye
₺1,142 ₺148
Cost per appointment request, period averages, a 7.7x improvement
Psychiatry clinic: cost per appointment request from ₺1,142 to ₺148
The account was rebuilt in a highly competitive city center. In the earlier period, roughly 40% of the budget was going to searches that never turned into appointments; that spend was cut and campaigns were split by district and intent. Cost per appointment request dropped from ₺1,142 to ₺148.
Read the case →Anonymous account audit
₺910 → 1 inquiry
One keyword's bill, caught and paused
Cost per inquiry: catching the keyword that spent ₺910 for a single lead
Account averages looked "fine". A per-keyword cost-per-inquiry analysis revealed a single keyword had spent ₺910 for exactly 1 inquiry. It was paused, and the budget moved to proven keywords.
Read the case →