Analyses, A/B tests and learnings on growth, user acquisition, Google Ads, Meta Ads and data.
Half of the Display campaign's conversions were not human. How I caught and cut fake clicks with GA4 minute-level forensics, a placement blacklist and session-age gated conversions.
How I recovered traffic lost to Google's AI content update using a writing style skill file built from Dan Brown's prose — analysis, file structure, pipeline.
How is SEO changing in the age of ChatGPT, Perplexity, and AI Overviews? A hands-on guide to GEO tactics that get your site cited in AI answers.