Hi, I'm Artun.

I worked in user acquisition in the gaming industry and managed over $1.5M in ad spend in 2024. Spending money at that scale teaches you one thing clearly: if measurement is wrong, everything downstream is wrong.

Along the way I built my own optimization processes and tools. Then I noticed that this discipline, standard practice for large gaming companies, barely exists in the world of local service businesses in Türkiye. Clinics, diving schools, studios: they all buy ads, very few know what they get back.

GrowthMadre is where I bring those two worlds together. I write about growth, user acquisition, Google Ads, Meta Ads and data: analyses, learnings and A/B tests. The numbers come from real accounts; I show evidence, not claims.

I hold a business degree from Koç University. Under the Hektera brand, I also build AI-assisted growth tools.